Pop Culture and Social Change is a pioneering project exploring how the power of pop culture can be harnessed to shift the way we talk, think and feel about migration and displacement.
At present, there is no dedicated space in the migration sector to develop a strategy for leveraging popular culture to advance public understanding and appreciation of migrants and refugees in the UK.
The Pop Culture and Social Change programme will allow us to establish and shape this strategic space. We will initiate new connections and partnerships between creative producers working in the fields of popular culture and mainstream entertainment and social justice sectors.
Our starting point will be to build new foundations for this work, forging alliances and networks between hitherto separated sectors across the arts, entertainment, social media, broadcast, advertising and social justice sectors.
From 2018 – 2020, we will identify on-going opportunities to strengthen the connections across and between sectors. Our focus will be on a series of pragmatic, collaborative conversations between creative producers working across all forms of media in the creative industry and popular culture, alongside actors working within social justice.